A Facebook user named Stephen Roseman posted this picture of a dog on December 23rd and told everyone that the pup had been burned trying to save a family from a fire.
Note: some of the responses to the actual post may be offensive to some people.
Thousands responded with sympathy and compassion for the burned dog, according to Buzzfeed.
Until someone looked a bit closer and found out that this isn’t a dog burn victim. It is, quite simply, a dog with a piece of ham on his face.
Many users felt duped after realizing this…others thought it was pretty funny.
And yet others continue to share the picture.
Roseman has not responded to inquiries about the post yet, although in one of his responses to the post, he seems to say he did it to show how gullible people are.