‘Welcome to Cleveland’ prank in Milwaukee goes viral during NBA Finals

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MILWAUKEE, Wisc. -- Cleveland was in the spotlight in Milwaukee recently -- but it has nothing to do with basketball and the NBA Finals.

A prank sign installed nearly 40 years ago is going viral.

The sign saying 'Welcome to Cleveland' is painted on Mark Gubin's roof in Bay View. GQ reports that he painted it after realizing his home was in the flight path of a local airport. For years, it put a good scare into passengers thinking they'd flown to the wrong city.

Gubin told WISN he chose to paint Cleveland because it was easy to spell and easy to poke fun at.

"They said, 'What's so bad about Cleveland,' and I said 'Well, that's the kind of place where if you're on the ocean and the tide goes out, it'd never come back."

It got lots of attention when he first painted it, and has got many complaints and even "hate mail" over the years. The city even banned such displays after he created it.

Now due to Cleveland being in the spotlight during the NBA Finals, the sign is everywhere. The story is all over the internet, and Gubin has even gotten phone calls about it.

Read more here.