A video that aired on the Jumbotron during Wednesday night’s Cavs-Bulls game is causing controversy.
The parody shows a Cavaliers’ fan and his girlfriend dancing to (I’ve Had) The Time of My Life from ‘Dirty Dancing.’ When she reveals that she’s wearing a Bulls t-shirt, and jumps into his arms, he throws her to the ground.
The video ends with her sitting next to her boyfriend as she puts ice on her head. She says she’s ‘All In’ now. The video was a parody of a United HealthCare ad, which features an older couple attempting “the jump” from the popular movie.
Some fans went on social media saying the video was promoting domestic violence, while others say they were not offended. See some of their reaction below.
The Cavaliers released the following statement Thursday afternoon:
“During a timeout at last night’s Cavaliers vs. Bulls playoff game at The Q in Cleveland, we ran a 1-minute in-arena video that was intended to be a humorous spoof on a popular commercial centered on a song and dance from the classic movie ‘Dirty Dancing.’ While the video was not intended to be offensive, it was a mistake to include content that made light of domestic violence.
Domestic violence is a very serious matter and has no place in a parody video that plays in an entertainment venue. We sincerely apologize to those who have been affected by domestic violence for the obvious negative feelings caused by being exposed to this insensitive video.
The Cavaliers organization has a strong and lengthy track record of supporting domestic violence-related causes and efforts. We will continue to proudly work with our regional partners at the Domestic Violence & Child Advocacy Center in support of their numerous programs to end domestic violence in our country once and for all.”