Spirit Airlines is offering a great deal on tickets — but the actual promotional ad is what’s getting attention.
Fox News reports that to celebrate the addition of its 69th plane, Spirit Airlines is offering fares to match: $69 for round trip tickets to certain destinations. The promotion does include several flights into and out of Cleveland Hopkins International Airport.
On the Spirit Airlines website, the company leaves little to the imagination in its explanation of the sale.
(Warning: The language below may be offensive to some):
“We’ve been waiting to hit 69 planes for years. It’s our favorite number – ever since we were twelve and found that magazine under our brother’s bed (the one with the fantastic articles). #69 is perfect: just the right size, with a cockpit that’s in your face (because it’s bright yellow). Use your mouth to spread the word: Spirit is in an even better position to get you where you’re going. We’re popping an epic Bare Fare in celebration! $69.00* round trip!”
Once word of the promotion spread, it left many believing the company got hacked. But a statement from Spirit Airlines spokesperson Paul Berry to FOX 8, shows it’s real. The following is the entire statement:
“Spirit isn’t your typical airline. In most cases different means saving our customers a lot of money on their air travel. When it comes to advertising, different means we don’t spend a lot of money on advertising – because that just increases fares. But we’re also different because our ads are fun, provocative, and often irreverent. They get lots of attention. We realize many airlines would not attempt this approach, but they spend millions on conventional ads – which you pay for in higher fares. We have a different approach. The vast majority of our customers find these types of ads humorous and accept them for what they are. We understand there is a group of people who feel differently.”