Entire town learns sign language to surprise hearing-impaired man

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An amazing surprise for a hearing-impaired man in Istanbul: An entire town secretly learns sign language.

BuzzFeed reports that the man’s sister teamed up with a production crew as part of a Samsung ad campaign; and a month was spent setting up cameras all around his neighborhood.

On the day of the surprise, he walks around town and time after time, people greet him using sign language. At one point, he asks his sister, “What’s going on?”

At the end of the video, you can see everything is revealed to him and it’s a very emotional moment that brings him to tears.