That’s the ticket: Cavs change things up to help fans

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CLEVELAND -- The Cleveland Cavaliers tip off the 2014-2015 season in a month.

Thanks to the likes of LeBron James, Kevin Love, Kyrie Irving, and company, tickets have become some of the most coveted in the NBA.

“It definitely drives the ticket prices up, definitely, because who doesn't want to go,” said Darrell Pitts, of Shaker Heights.

Due to the popularity of the Cavs, the team announced several changes.

One of them is the team announced a lottery for single-game tickets that started Friday.

Another is that the Cavs say they want to weed out brokers who are looking to hoard tickets and profit off the team's popularity.

In fact, the Cavs tweeted Monday, “FYI: @cavs will NOT allow brokers to hoard tix under false pretenses to resell to loyal #CavsNation at higher $. Brokers will be rooted out!”

The team said it is instituting the lottery in the hopes it will help keep single-game tickets out of the hands of brokers and scalpers.

They are pushing fans to the Cavs' authorized secondary market, Flash Seats.

“They really want to protect their inventory now that LeBron is back. They also have their own secondary marketplace, Flash Seats, which is actually owned by the owner of the Cavaliers so it is to their benefit if fans use it. I can’t blame them,” said Mark Klang, with Amazing Tickets.

It’s a glimmer of hope for Cavs' fans like Darrell Pitts, who signed up for the single-game lottery at 10:00 a.m. Friday.

“I appreciate what the Cavs are trying to do as far as tickets.  Because if you just let them out, people will try and buy 20 of them at a time resell them for a much, much higher price,” said Pitts.

“This Cavs season is like nothing we've ever seen before. It's even beyond our wildest expectations.  As hot as the Indians were in the mid-nineties, this even blows it away,” added Klang.

The Cavs Wine & Gold Scrimmage is this Wednesday at 7 p.m. at Quicken Loans Arena.

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