Plugged In: Are you willing to pay for movie theater upgrades?

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Look out Netflix and Hulu. AMC is fighting to get people back to the theater.

According to The Wall Street Journal, the nation’s second-largest movie theater chain is spending big bucks to outfit many of its theaters with leather, reclining seats.

The company plans to spend about $600 million over the next five years to “reseat” 1,800 of it’s nearly 5,000 screens, the paper reported.

Each renovation costs between $350,000 – $500,000 per auditorium.

The upgrades mean a reduction in capacity of up to 70%.

But, it’s paying off. Attendance is up about 80% in the reseated auditoriums.

For the year following a renovation, ticket prices stay the same. Then, they increase between $1 – $2.

Cinemark and Regal are also offering reclining seats in some of their theaters.

Movie chains are also beefingĀ up their concession offerings to include hot foods and full-service bars.

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