Look out Netflix and Hulu. AMC is fighting to get people back to the theater.
According to The Wall Street Journal, the nation’s second-largest movie theater chain is spending big bucks to outfit many of its theaters with leather, reclining seats.
The company plans to spend about $600 million over the next five years to “reseat” 1,800 of it’s nearly 5,000 screens, the paper reported.
Each renovation costs between $350,000 – $500,000 per auditorium.
The upgrades mean a reduction in capacity of up to 70%.
But, it’s paying off. Attendance is up about 80% in the reseated auditoriums.
For the year following a renovation, ticket prices stay the same. Then, they increase between $1 – $2.
Cinemark and Regal are also offering reclining seats in some of their theaters.
Movie chains are also beefing up their concession offerings to include hot foods and full-service bars.
Click here to read more, and then comment in our Facebook post below. Todd Meany might read your comments during “Plugged In” from 6:30 – 9 a.m.