Keurig Takes Aim at Copycat K-Cups
The biggest maker of single-serve coffee is taking aim at its copycats.
According to Time, Keurig will soon sell coffee makers that only work with the company’s brand of K-cups.
Later this year, the new machine will come with what’s called “interactive technology,” which locks out imitation K-cups, according to the brand’s owner, Green Mountain Coffee Roasters.
Since the rise in the popular Keurig brewers, companies like Dunkin’ Donuts, Starbucks and Folgers have come out with their version of single-serving cups.
The move by Keurig is an attempt to push back at the reusable and cheaper imitation pods, which can sell up to 25% less than Keurig’s cups.