Clickable Hashtags Coming to Facebook
(CNN) — Facebook is rolling out a new tool that will allow users to “trend.”
The hashtag — probably one of the most recognizable features of social media — is finally on Facebook.
The clickable icon was created by Twitter in 2007 to pull together different posts about the same topic. It has been rumored to be coming to Facebook since the beginning of this year.
Thursday, the tool was rolled out to some users. More users will get access in the coming weeks.
Facebook users will now be able to compose posts directly from a hashtag feed and search results, making it easier to add real-time content to specific streams.
Many users already post hashtags, but until now, they’ve been unclickable. Therefore, they lacked much of the usefulness of hashtags on Twitter, Google and even Instagram, which Facebook owns.
Experts said Facebook needs the hashtag to stay competitive in the constantly changing social media and web advertising landscape.
By Alison Kosik