Are we there yet? It's probably the most popular question asked of moms and dads as the whole family sets out on a long vacation drive.
Luke Armour said he's more prepared to answer that question than ever before thanks to a new app called WAZE. He told Call For Action Reporter Lorrie Taylor he uses it on his hour long drive to work at Kent State University where he's an assistant professor of Online PR Tactics.
"I'm always on the lookout for applications and tools that will help me make my drive easier," he said.
WAZE is part navigational tool, part social media site that Armour presses into service whenever he's stopped in traffic or has a passenger to monitor its use.
Motorists, or WAZERS, warn each other, in real time, when there are problems affecting traffic.
"Even if I have the app open and don't report there's a slowdown in traffic, it will still notice that, and if there's a number of people doing that, it will eventually show up on its own on the GPS," he said.
Fellow travelers give him a heads-up on speed traps and hazards, like broken down vehicles.
"You're using the wisdom of crowds, of people who've literally gone this way before," said the social media guru.
The app suggests alternative routes before it's too late to make a change, which Armour said is especially helpful when he's driving somewhere he's never been before.
"It's also now telling me that it’s found a different way for me to go to work, so..."
"It's not 100 percent fool-proof because if there's no one to see a problem, there's no one to report it.
On the up-side, users who do have their eyes on a situation are quick to comment.
"Since it is user generated content you can actually click a button and say this route doesn't work or this road is closed," he told Taylor.
Armour said the app is simple to navigate, he demonstrated after pulling over to the side of the road.
"There's a hazard, on the shoulder, a vehicle stopped, and then I send it," he said.
Users can also post gas prices when pulling over for fill ups.
Driving with an invisible army at his side is just one of the 'WAZE' this social media pro says he gets from here to there with the least amount of hassle... And hassle is one thing none of us needs when we're driving on vacation.
"I think that's where we get the benefit of social media, is having a community and the bigger the community the more benefits you get from it!" said Armour as he confidently headed toward his destination.
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