Targeting Teens with ‘Fifty Shades’ Merchandise?
It’s one of the hottest books for women around the world.
But should merchandise inspired by “Fifty Shades of Grey” be targeted to teens?
Some people are worried that’s what’s happening at “Icing.” That’s a store that sells accessories and is popular among teenagers. Icing is selling iPhone covers, CDs, keychains and other products with the “50 Shades of Grey” logo and artwork.
In a posting on their Facebook page, the store says they “are targeted to appeal to young women ages 18 and up.”