MEDINA, Ohio -- The busyness of Black Friday is behind us and there is still the anticipation of Cyber Monday.
But for shoppers, the Saturday after Thanksgiving has become Small Business Saturday.
Shoppers are urged to skip the mall and think small by patronizing mom and pop stores instead.
Yolanda Forbes was shopping at 4 Ladies & More on Medina Square Saturday specifically to support Small Business Saturday.
"I have been to this store before. I like their products, I like the personalized service and the good prices," she told Fox 8's Maria Scali.
Medina Square exemplifies small business with about 50 small shops.
"I like that sort of hometown, small town feel where you go from one store to another," shopper Valerie Madarasz said.
Stacey Sutpher, owner of One Lucky Dog Bakery, said it's not about competing with big stores, but about offering unique products.
"I try to have other items that the big box stores do not have, so I have a little bit, like boutique items. Something that is different and unique," Sutpher said.
Barb Dash calls herself an "excellent shopper" and likes the variety of merchandise the small stores offer.
"Oh, I check prices and I find things that are unusual. And, I like USA-made things," she said.
American Express gets credit for creating Small Business Saturday that started two years ago.
Sue Mitchell, owner of 4 Ladies & More, believes more people are aware of it.
"A lot of people didn't even know about it last year. I have noticed a lot more traffic than what we had last year.
Erin Baka, owner of Homegrown Ohio, agreed.
"It's been fantastic. We've actually had a great turnout today. Really better than Black Friday," Baka added.
Small business owners hope that Small Business Saturday will not only give a boost in sales, but give them many returning customers.