Charles Barkley Dons Dress for Weight Watchers Ad

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By Tomika Anderson, Special to CNN

(CNN) — Ex-NBA great Charles Barkley isn’t afraid to show off his feminine side.

To prove it, the Weight Watchers spokesman donned a wig, a black dress and some stilettos – Jennifer Hudson-style – to shoot a commercial for the diet giant, USA Today reports.

In the new clip, Sir Charles saunters up to the camera and says in a raspy voice, “I hear that some of you guys think that Weight Watchers is just for women,” shaking his newly acquired shoulder-length locks for effect.

He then reassures all the men of the world that Weight Watchers has helped him lose “42 pounds and counting,” bragging that he can “still eat man food, like steak and pizza.”

“So if this is what I’ve gotta do to get you to listen, then take a good look,” the TNT sports commentator says with attitude.

“But my eyes are up here guys,” he jokes.

Maybe this is also what Barkley had to do to fully get back in Weight Watchers’ good graces.

Back in January, he was caught mocking his own advertising campaign. Not realizing his mic was on, he reportedly told on-air colleagues Reggie Miller and Kevin Harlan that collecting a check from the company was a “bigger scam” than getting paid to talk about basketball.

Weight Watchers graciously forgave the misstep – but apparently has had the last word.

The commercial hits airwaves on April 4.